Catherine L. Ormerod, MSS, MLSP, discusses our new #Stage4Lifer campaign and its importance as we head into Breast Cancer Awareness Month.
Hear Their Voices. Raise Yours.
Over the next five days we will introduce you to an amazing group of women and men who will share their experiences living with metastatic breast cancer in our campaign, #Stage4Lifer. These women and men are members of our 2016 Hear My Voice program and work with us to help increase awareness of what Stage 4 breast cancer is and how it’s different.
They will be sharing stories that get to the heart of living with Stage 4 breast cancer – a breast cancer that very few understand and has no cure. They will share how Stage 4 disease has and has not changed them, challenged them, and why they have chosen to educate others by speaking their truths.
The name of this social media campaign is #Stage4Lifer. Admittedly a provocative title, it is a name inspired by a young Texas mother named Holley Kitchen, who created a simple, yet powerful video about how her breast cancer was different than early-stage breast cancer. She told people she would never be cured; instead she would live with the disease the best she could. That video went viral and her story educated and inspired hundreds of thousands. Holley called herself a cancer lifer. Holley died from Stage 4 breast cancer last year.
In honor of the approximate 155,000 American women and men living with Stage 4 breast cancer and the many more who have passed, we want to continue what Holley started and share more stories and deepen the understanding.
Here’s how you can help. From September 26 – 30, we will be sharing personal stories, facts and figures to help educate the public about Stage 4 breast cancer. Please share your story on Facebook, Twitter and Instagram using #Stage4Lifer. Share and retweet our messages with others. Share the stories and facts, especially with those who believe breast cancer has a cure – it surely does not.
We cannot lead a campaign on the stories of those living with Stage 4 breast cancer, without recognizing the many incredible people who have passed away from this disease. We dedicate this campaign to members of our Hear My Voice program, who passed away this past year from metastatic breast cancer:
Adrian McClenney, Beth Montavlo, Heidi Dunnigan, Ishiuan Hargrove, Jean Burns, Jill Cohen, Jill Tyson, Marcia Taylor, Sarita Jordan.
We carry on the work they began. Join us by educating others, understanding and working toward a cure.
Catherine L. Ormerod is the vice president of programs and partnerships at Living Beyond Breast Cancer.