Have you heard the news? Living Beyond Breast Cancer’s annual yoga fundraiser has a new name! What has grown into our largest event began in 2002 with less than 100 people practicing yoga in the rain on the steps of the iconic steps of the Philadelphia Museum of Art. I can still remember standing on the steps with event co-founder and yoga instructor Jennifer Schelter. We promised we’d be back every year on the third Sunday in May. We’ve kept that promise along with thousands of our participants. In fact, more than 2,300 people participated in the Philadelphia event in 2015. The event has also expanded into other cities including Washington, D.C., Kansas City, Denver and Fort Myers.
This isn’t the first time the event was renamed. In the early years it was “Yoga Unites for Living Beyond Breast Cancer” and for a short time “Yoga 4 Living Beyond Breast Cancer;” three years ago it changed to “Yoga on the Steps.” We know that many will still think of the event as that but we wanted a name that reflects more of what makes the event so special and inspires people to participate year after year. So through interviews with past participants, staff and a national survey, we learned a lot. Here is some of what they told us:
The event is much more than an outdoor yoga class. It’s a morning of inspiration, connection and community that gives participants an opportunity to celebrate, reconnect, remember and honor in an intimate setting. Participants also told us that the yoga event is about support – supporting others while also receiving support – all while giving back to Living Beyond Breast Cancer through grassroots fundraising.
“I participated in Denver, Fall 2015 for the first time. It was a truly amazing experience to do yoga outside in such a supportive, connected community; the practitioners leading and assisting were gentle and strong, as was the vibe of the whole event. I’m planning to bring my daughter with me to Philadelphia next year.” – Amy R.
We absolutely agree with these sentiments, as we witness the same at each and every yoga event year after year. The event is special to us, we have nurtured it, and we’re thrilled that it’s just as special to you.
So without further ado, our new yoga fundraiser name is…
Reach – we chose this name to represent reaching out to friends, family, colleagues, and neighbors to be part of the event, reaching the communities that we serve and reaching your goals – both on an individual and team level.
Raise – you raise up those who have been affected by breast cancer and need your support, you raise awareness about the effects of breast cancer and you raise critical dollars that help Living Beyond Breast Cancer create and implement programs and services to help those dealing with breast cancer.
We hope that you appreciate the time and thought that went into creating the new name. And don’t forget to mark your calendars! Living Beyond Breast Cancer’s Reach & Raise takes place in Philadelphia on Sunday, May 15, 2016!
Jean A. Sachs, MSS, MLSP
Chief Executive Officer