White House | Black Market Gives Hope: 25 Inspiring Women

The 25 women who participated in the WHBM photo shoot are featured in an ad campaign.

Earlier this summer, 25 women affected by breast cancer were able to share their personal stories as they took part in a high-fashion photo shoot for White House | Black Market’s October Breast Cancer Awareness Month catalog. In honor of their 25-year anniversary, the clothing store wanted to celebrate 25 women who inspire them most and they looked to LBBC for help.

Many of the women formed relationships, related to each other’s stories, and more importantly exchanged contact information promising to keep in touch. Never did they imagine that a couple of months later they’d all be able to re-live the moment, reminisce about the experience, and be reunited at LBBC’s annual fundraising event, The Butterfly Ball!

White House | Black Market president, Donna Noce will be accepting the Corporate Leadership Award, which this year goes to Chico’s FAS, Inc., the corporate name for the chain fashion specialty brands, Chico’s, White House | Black Market, and Soma Intimates. Not only has White House | Black Market offered to reunite the 25 women at the gala, but each woman will be dressed by the brand for the occasion.

Each year White House | Black Market creates a “Give Hope” collection in honor of Breast Cancer Awareness Month. Each black-and-white item is contrasted with a shade of pink and is complete with a modest embellishment of the pink ribbon. White House | Black Market donates 100 percent of proceeds up $250,000 to LBBC for our education and support programs.  Click here to hear 25 inspiring stories!

Get your copies of the Elle and Self magazines today!

white house black market, ad campaign, living beyond breast cancer, elle magazine, october issue

white house black market, ad campaign, living beyond breast cancer, self magazine, october issue

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