Under Armour campaign winner credits LBBC

Lisa Katharina Messer credits LBBC for their programs and resources as the tools that have helped her through her breast cancer journey. Not only is she connected to LBBC the organization, but Lisa has a close relationship with LBBC’s CEO Jean Sachs, MSS, MLSP, who encouraged Lisa to submit a short story for the Under Armour Power in Pink campaign. The mission of this campaign is to spread vital messages about the importance of physical activity in the fight against breast cancer.

After Jean heard about the Under Armour She’s a Fighter survivor search program she encouraged Lisa to enter, as her story exemplified both triumph and survivorship. Lisa, not at all certain that her story would ultimately be one of the winning submissions, waited three days to submit her story.

“If you told me three years ago that my story would inspire someone or I’d run a triathlon – I’d look at you like you were insane,” said Lisa. In 2007, at the age of 37, Lisa went for her very first mammogram and received the shocking news that she had breast cancer.

Lisa and three other women were selected out of over 200 submissions to represent the year-long campaign!

Be sure to look out for Lisa’s personal blog post explaining why she chose LBBC as the charity recipient of the $5,000 donation that Under Armour will donate to LBBC per Lisa’s request.

Check out Lisa’s Under Armour video!

Video credits: Under Armour

To learn more about Lisa’s story of empowerment and inspiration visit www.underarmour.com/powerinpink.

One thought on “Under Armour campaign winner credits LBBC

  1. Pingback: Why I swim, bike, and run « LBBC's Blog

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